introducing swim safr
Why Families Trust SAFR
Swim SAFR is built by a first responder who’ve seen firsthand what happens when children aren’t prepared for the water. We developed the SAFR Survival Standard — and we connect families with certified instructors who teach it.
“Knowing how to swim and knowing how to survive aren’t the same thing.”
Built by a First Responder
Real-world experience shapes how we teach, prioritize safety, and prepare children beyond basic swim skills.
A Proven Standard
The SAFR Survival Standard gives instructors a clear, consistent method focused on real-life readiness.
Family-Focused Approach
Flexible scheduling, one-on-one lessons, and optional parent involvement — designed around your child’s success.
Water smart from the start.
We build essential water safety habits alongside swim skills, so your child learns how to be safe in and around water.
Progress at their pace.
One-on-one instruction gives your child the focused attention they need to build skills, confidence, and independence – step by step.
Real skills for real moments.
We teach age-appropriate skills that prepare your child for real-life situations – not just how to pass a level.
Trusted by families.
Our program is shaped by real-world experience—focused on preparation, awareness, and helping kids stay calm, capable, and confident in the water.
The Safr Survival Standard
Confidence in the water starts with the right foundation.
Every SAFR-certified instructor teaches the same framework — so no matter where your child starts, they're building real survival skills.
level 1
FoundationTM
Children learn the SAFR LifeRoll and self-rescue response — the instincts that kick in when it matters most. This is where every child starts.
$600 / 20 lesson package
level 2
FortifyTM
Periodic lessons keep survival instincts sharp as your child gets older and stronger. Skills are reinforced and expanded as they grow.
$25 per lesson
$200 / 10 lesson package
$200 / 10 lesson package
Must have previously completed foundations or reactivate.
level 3
ReactivateTM
Been a while? Reactivate is a fast-track refresher designed to rebuild survival skills quickly after a gap in lessons.
$150 / 5 lesson package
If you've already complete swim lessons elsewhere, you may be eligible for this package.
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